A look behind the scenes

And suddenly it was there: this idea with everything you need for it. The right people, the necessary knowledge and all in the right place. So one thing is clear: we have to do it.
In our heads, it might take 2 or 3 months to implement. But the reality is different. Because once we have started, we are only satisfied when it is is perfect to us. As a team, we have to love our product before we sell it. No compromise.
 As a result, we have finally made our dream come true. Products that bring joy. Things that make us remember beautiful moments. Or let us dream. All of this always with the issues of fellow human beings and sustainability in mind.

The beginning

First of all, we designed a t-shirt collection. And by that we mean really designing and not buying shirts off the shelf. We looked at what we loved about our favorite pieces and what bothered us. We have incorporated all of this into our ideas. Everything was planned to the smallest detail, right down to the choice of fabric and cut. 

 Support your local

Our T-Shirts are produced in Europe and we even implemented the finishing with embroidery and print in our home town Hamburg.

Quality & Partner

Our shirts are OEKO-TEX approved and further more part of the BCI. The Better Cotton Initiative (BCI) is a global not-for-profit organisation and the largest cotton sustainability programme in the world. BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future.